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Email Marketing The Unsung Hero

Here are the slides of the presentation I made recently. I talked about some examples of good email marketing, best practices and some new apps around email. Continue reading →

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Why are Digital Marketers in India uneasy?

India has no concrete spam law nor a clear data privacy law. I read 3 articles the last 3 weeks, in main stream media, that makes the digital marketer in me uneasy. Here what's happening in the cyber...

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Digital Marketing – Some Thoughts

Recently the nice people at Customer Research Frontiers got in touch with me for my thoughts on digital marketing. Here is a gist of my mantra for marketers: 1] Own the CRM 2] Eat analytics and 3] Put...

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5 Key Questions and Focus Areas in Email Marketing for Small Businesses

Small businesses usually find it easier to adapt to the changing digital marketing landscape, they also need to balance speed with limited budgets and do not always have the insights from bigger agency...

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Will you send emails 5 years from now? 10 tips to tackle change

In 1984, 'Neuromancer' - a book by William Gibson made the word 'Cyberspace' popular. In 1996 Hotmail was born. Google came into existence in 1998. 2004 & 2005 saw Facebook and YouTube. In 2007 a...

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Likes, #Fails and Emails

Your brand speaks through all channels at once. What was once a simple Awareness to Action funnel is now a complex mix. Digital marketing has grown far beyond the web site. As marketers, we now manage...

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Interesting Apps Around Email

A year ago I mentioned some interesting apps like Yesware, attachments.me, Spanning, Perkville, AwayFind, ShortMail, FanBridge, ActivePath, Rapportive, CloudMagic and LiveIntent. There were quite a few...

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Inbox Zero to Inbox Hero

(Re-posted from my iMediaConnection blog post) Email has been around for the longest time — about 40 or more years. Born before the Internet, it’s loathed by some; indeed from time to time we keep...

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The ABC Of Digital Marketing For B2B

Digital marketing for B2B is an involved process. Here is a presentation - a 30,000 feet view of the strategy behind B2B digital marketing.

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Simple Trick To Get Visitors To Use Chat Feature

We’ve all seen website chat boxes that nudge you to ask a question. Sometimes a sales person is standing by to talk to you if you have a query, sometimes the box will inform that the person is...

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2014 Social Media Active Users Statistics Infographic

2014 Social Media Active Users Infographic

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